A link is essentially a recommendation- a testimonial from another website that says that your site is worth looking at, has valuable information, and is a good resource.
Before search engines came into being, having a link to your site from another website was the only way to get your site found on the web. People linked to websites with similar or related information.
Today, people (and search engines) still hold links in high regard. Links help us to find exactly what we are looking for and help search engines to better categorize your website.
Trafficdeveloper includes link building as an ongoing part of our search marketing services. To us, link building is an ethical practice- requiring discrimination, diligence, imagination, and follow-through. The links we obtain for your site are hand chosen, of the highest quality, providing lasting returns and steadily increasing website traffic.
There are many types of links. One-way links, when a website adds a link to your website expecting nothing in return. Reciprocal links, an agreement to exchange links with another website. Paid links, where you pay a fee for a listing on a site, and Paid Advertising, where the link to your site is paid for, and perhaps more robust (a banner ad or more visual advertising). You can also gain links through blogging, commenting on blogs, posting on forums, and much more....
In the last several years, a new area of link building has emerged which now falls under the umbrella called social network marketing. Getting your site involved in these social networks is another way of building exposure and branding for your company. We have been dabbling in social network marketing for at least two years and have made it a integral part of our online marketing efforts for the last year. We have extensive experience with Facebook, Twitter, YouTube, Linkedin, Foursquare, and the many other social networks online.