New Websites for Homewise and Homestart

We’re very happy to be working with Homewise and Homestart – a non-profit organization that promotes homeownership in Northern New Mexico. These sites were a lot of fun to build, mostly because they are the first sites we’ve published in both English and Spanish. Take a look at the sites below.

Homewise

Homestart

 

 

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Trafficdeveloper Named One of 
Constant Contact’s 2011 All Stars

Trafficdeveloper recognized for achieving exemplary marketing results

Trafficdeveloper has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Trafficdeveloper’s results ranked among the top 10% of Constant Contact’s customer base.

Trafficdeveloper is a full service SEO and web design and development firm serving clients throughout the US. With over 14 years experience building successful online businesses that make money on the web, Trafficdeveloper has the expertise to make your website your best lead-generator and money-making tool.

Trafficdeveloper designs websites that are beautiful, professional and state-of-the-art and complement that with comprehensive website marketing and search engine optimization (SEO) services.

“We’ve been recommending Constant Contact to our clients since the very beginning. We’re proud to be a Business Partner of theirs, as the tools, education, and information continue to get better and better. We’ve seen the results – our clients are happy with the growth in the size of their marketing lists, the effectiveness they have on building their brands, and the results in sales and new business continues to improve.”, said Chris Kramer, President of Trafficdeveloper.

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

  • Frequency of campaigns, events, and surveys
  • Open, bounce, and click-through rates
  • Event registration rates
  • Survey completion rates
  • Use of social features
  • Use of mailing list sign-up tools

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

About Trafficdeveloper

Since 1996, Trafficdeveloper LLC has proven its dependability at delivering quality results on challenging projects. This includes in-depth expertise with interface and graphic design, programming, database development & integration, e-Commerce, site marketing, results measurement and strategy. We’re passionate about what we do, so we’re always up on the latest developments—and this keeps our clients ahead of the game. Most importantly, we strive to serve each client as if they are our only client. Our ability to deliver consistently on such commitments has enabled us to build long-term relationships with respected organizations around the US.

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.


2011 AllStar logo 60px 78px 231x300 Trafficdeveloper Named One of 
Constant Contact’s 2011 All Stars

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Is Yahoo Turning a Corner with it’s new CEO?

We remember the days when we had at least a dozen Search Engines to target. Altavista, Looksmart, AOL, Yahoo, and many more. These days it all boils down to Google, and a little bit of Bing and Yahoo mixed in.

Yahoo has just appointed a new CEO – former Paypal President Scott Thompson. During his tenure at Paypal, he doubled the user base from 50 million users to 104 million users.

Yahoo is in an interesting position – they’ve been through some very rocky and turbulent times over the past few years, attempting to define their way forward in the face of competitors on the search and social media sides. They have some incredible assets still, and we’re rooting for them to find their path. Of course search on Yahoo is powered by Bing, so there are really only 2 players left, but we’d love to see Yahoo make it’s way somehow.

http://searchenginewatch.com/article/2135287/Yahoo-Hires-New-CEO

Another company we’ve had our eye on this year is Duck Duck Go. A clean interface (fewer ads!), reasonably good results (no spam!) and a DIY ethic to it we really like. If you’re looking for a new search engine – this is it!

 

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Trafficdeveloper 2012

Well clearly we need to keep writing on our blog in 2012. As we take a look back on 2011, from a website marketing and SEO perspective, one thing we tell our clients over and over again is – add new, unique, and compelling content to your website as often as you can. This is still an incredibly important factor in search engine rankings.

We will share that two of our services clients had fairly small and simple websites for years and  years, and the traffic levels were really showing signs of leveling out. As SEOs, we expect to see nice incremental gains in traffic year over year, and these clients simply didn’t have the time or energy to update their own websites.

Well – they did finally – and the results have been astounding – over a 100% increase in traffic to their websites year over year- and targeted traffic at that. So, if you’re stuck, and traffic is not growing, we suggest adding a blog and writing about your company, you experiences, you expertise – and the results might amaze you.

Of course looking at our own blog, we see we haven’t updated it in a while, and we’re going to try to practice what we preach. We’ll be adding our state of SEO report in the coming days, along with some predictions on where SEO is headed, and online marketing in general.

To all our clients – we’re grateful for your business and dedication to working with us. We’re entering our 12th year as a full service Search Engine Marketing and Website Development Agency, and for that we are grateful and humbled by your support. We will continue to work hard to help you grow your business-  to survive and thrive, in these strange times. There is business out there to be had, and we will help you find it.

From the Trafficdeveloper Team – best wishes on the new Year!

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Crime (and bad manners) do not pay

You may remember a while back the story feature in the Sunday New York Times about the person who ran the website DecorMyEyes.com? Well, he’s on his way to jail, for up to 6 years. This guy not only gamed the Google system without remorse, when he did sell some something to some poor unsuspecting person (and there were a lot of them) he sent shoddy product, fake products, and when they complained, he threatened them physically!

So, good riddance Vitay Borker, and for everyone out there looking for the cheapest possible price you can find for glasses, beware, cheaper isn’t always better. Trusting a website or brand or company is imperative – don’t just buy from anyone.

Read more here.

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DOJ puts a $500 million smackdown on Google

Google admitted they have been a subject of a Department of Justice inquiry recently, and have been assessed a ‘fine’ or penalty of $500 million. Luckily, they had a few extra bucks laying around to cover this. There are no details yet on what exactly the issue was, but it seems related to large advertisers who used the Adwords platform. More info is available here and the SEC regulatory filing is available here.

Update – the fines appear related to Google accepting money for advertising via it’s Adwords system from illegal online pharmacy operators. It’s unknown if they actually knew these operations were legit or not. The Wall St Journal adds more to the report here.

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New SEO Friendly Websites and News

Well, it’s been a busy few months over here – so busy we’ve been ignoring our own blog! For shame – we shouldn’t, because it’s something we encourage our clients to do every day. Writing keeps your site fresh, and keeps the search engine spiders interested.

We’ve cranked out a number of new sites recently – we’ll highlight them below.

First, another new site built using the BigCommerce platform:

YiaYiaMaria.com

Our long-time clients Formulab, based in Albuquerque, are branching out into the Bakalava business. Using their Grandma Maria’s recipe, they are making and sending out some of the most delicious baklava on the planet. Check out the site, and be sure to try some baklava.

I know we’ve mentioned BigCommerce before, but I’ll just say it again – it’s the ecommerce tool we’ve been waiting for for 10 years now. We’re happy to have found them and be working with them. For more check out their site:

BigCommerce.com

Also recently launched, a new site for Aqui Santa Fe. Carolyn Morgan has many years experience managing and marketing super-luxury properties in Santa Fe, so we built her a new site to reflect the deliciousness of these fine homes. If you’re looking for a luxury vacation rental in Santa Fe, please stop by her site for a  visit.

We also launched a new site for Mesaphotonics – a Santa Fe based hi-tech firm who specializes in Real-Time Ultrafast Laser Pulse Measurement. Please check out their new site, and if you can figure out exactly what they do – please let us know!

Finally, a redesign for our good friend and one of the planets most incredible architects – Jon Dick at Archaeo Architects. Jon has been in the business of creating beautiful Southwestern Architecture Designs for many years now. His previous site was a beauty, but it was starting to show it’s age, so we worked with him to come up with a fresh new look, one that highlights the incredible homes he creates.

And we have a few more that are nearly done, but we’ll highlight those in our next update.

It’s Friday – have a good weekend!

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New Site Launched for Cassin Collections

We’re happy to announce a new site, designed and built by Trafficdeveloper, for Cassin Collections. Please visit the new site:

Cassin Collections

We built this new ecommerce site using the Big Commerce platform, one of our favorite new tools. As designers, we have full control over customizing the look and feel of the site. As SEO pros, we have a multitude of tools built right into the system allowing us to optimize the site for search engines. As the end user, our clients get a clean, easy to use interface with which to manage their products, inventory, sales and marketing efforts. It’s a win win for everyone.

To learn more about BigCommerce go here:

Big Commerce

For a few more days, you can take advantage of their current offer – free set up on all new accounts, a $49.95 savings!

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Trafficdeveloper a sponsor of Farm to Restaurant in Santa Fe

Trafficdeveloper is proud to be one of the sponsors of the Farm to Restaurant program this year, a program of the Santa Fe Business Alliance. We encourage everyone to support local farming businesses and eat healthy, local food.

“The goal of the Farm to Restaurant Project is to promote a viable food system by facilitating local food sourcing between Santa Fe restaurants and regional food producers and educating the public about the benefits of supporting locally grown and prepared foods.”

Bon Appetit!

logo.jpg Trafficdeveloper a sponsor of Farm to Restaurant in Santa Fe

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JC Penney Receives a Google Penalty

The New York Times took an inside look at JC Penney and found that they were engaging in less than ethical SEO tactics. Specifically, they were purchasing thousands of low quality links in an effort to rank higher for very general and competitive terms. Did it work? Yes, for a while – and over the holidays, arguably the most important time of the year. However, once Matt Cutts from Google got wind of it – Google demoted their site by a ‘manual’ penalty. Former #1 organic rankings on Google are now showing up around #71.

The moral of the story- buying links is bad. It works, but only for a short time. And then you pay the price.

Read the full article here.

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