Is your site not ranking? No sales or conversions? What's going on? For a no obligation website critique, please contact us!
If these questions describe your website, let us help.
Gain high rankings....naturally. Though there are many components to search engine optimization, the actual on the page optimization is one of the most important yet most misunderstood pieces. Rumors swirl about too long page titles and whether or not keywords matter anymore. We believe they matter-and the rankings we've achieved show they do. |
We carefully research and craft page titles and description tags allowing each page of your site to rank highly for it's content. Without them, you will be relegated to the bottom of the results, with no hope of appearing in the top 30. We take great care in writing these tags to benefit each and every page of your website. With over 14 years experience, we know what works and what doesn't. |
Now, the real truth about submissions...
SEARCH ENGINE & DIRECTORY SUBMISSIONS CAN ENSURE THAT YOUR SITE IS LISTED ON THE WEB.
The main difference between a search engine and a directory is that search engines allow automatic submission and indexing, while directories are in most cases reviewed by an actual human being.
Yahoo was the first well known directory. Here, your website submission is reviewed by an Yahoo employee. They also have a search engine that reviews submissions electronically. Google, on the other hand, doesn't really care about submissions - they prefer to find you. While they do have a submission page, the general consensus is that it is basically ignored.
DMOZ is another important directory. It is run by volunteers, so submissions to this important directory can take years to see results. Once in though, you will see your site pop up in the Google Directory, among thousands of other websites which share and publish the DMOZ results.
While there are thousands of search engines and directories on the web, We are mainly concerned with the top three - Google, Yahoo, and Bing. Between them, they account for 90% of all search related traffic. While they all differ slightly on how they accept and index your site, we make sure that you gain entry to the search results for these three major search entities. We focus very specifically on Google results, as they are currently the most favored search engine on the web. We have been optimizing for Google since the very first day they launched, and have had great success in gaining rankings for our clients on this very important search engine.
Directories specific to your industry category are also important. We hunt them down and make submission requests as part of our SEO program. While rankings on the three major engines is critical for the success of any website, we hate to put all our eggs in three baskets, and therefore spend a lot of time on finding these industry specific portals/directories. It's likely that the volume of traffic coming from these directories is much smaller, but the leads generated from them are much more focused, making them very valuable.
Contact us to get your website highly ranked on the major search engines and the most important directories.
Copywriting for Search Engines
A WORD IS WORTH A THOUSAND WORDS...
Does your copy draw in customers and get you search engine rankings?
Unlike more traditional forms of copy writing, the copy on your website should simultaneously accomplish several goals.
> It should explain your goods and/or services to your clients/customers in a clear, succinct manner. They know they are in the right place.
> It should explain the benefits of your services. (Traditional sales copy)
> It should be keyword and keyphrase rich so that you have greater chances of ranking on the keyword phrases that people might use to find your goods and services.
Copywriting on the web is a delicate balance between rich, informative sales content, and keyword relevancy.
Search engines concentrate on the content of your site (the words) for search results. Website copy, therefore, needs to let the search engines know what the page is about.
But what good are great rankings if nobody stays at the site? Web copy must also be compelling from a sales perspective.
Trafficdeveloper will evaluate your site content, research and integrate keyword phrases to ensure maximum content benefit. By merging copy elements that work in traditional forms of advertising with copywriting for search engine rankings we generate leads and translate your leads into sales.