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Tip #9
Sometimes you have to Pay to Play...

Pay-Per-Click (PPC) Campaigns are an important marketing tool for websites. Google Adwords is currently the most popular PPC service available.

> Bring targeted traffic to your website immediately- No waiting for natural search engine listings to develop. You can appear on the first page on the day you sign up.

> Lend credibility to your website. Studies show that websites with paid and natural listings on the same page enjoy higher visitation.

> Allow you placement on highly-competitive keyword phrases. Only 10 sites can be in the top ten natural results. You can still compete.

A pay-per-click advertisement is a small ad placed at the top or side of a search page. You may choose to purchase an ad on only those keyword terms that are most relevant to your website. You pay each time a searcher clicks on your ad.

You are definitely at an advantage when you manage these campaigns with a strategy in mind. Let Trafficdeveloper manage your campaigns. We have proven strategies that translate to customers, return on investment, and piece of mind. Our PPC Managers are certified Adwords Professionals.


> Pay-per-click advertising can be VERY expensive and not very effective if not managed correctly.

The more coveted a keyword phrase is, the higher the amount you pay each time someone clicks on your ad. The click-thru amounts change often and need to be monitored daily, BY HAND (in many cases) to properly manage (and not drain) your budget.

> If you aren't careful, your competition can get the upper hand.

Paying attention to trends, evaluating results, and keeping an eye on the competition are time consuming tasks, full of nuance. All are essential to an effective paid campaign and require diligence and expertise.

> Fraud (sometimes) happens.

We monitor your click-thrus to ensure that people who click on your ad are actual potential customers and will follow-up with any problems.


Trafficdeveloper has extensive experience with setting up and maintaining pay-per-click campaigns. Much like a stockbroker, we work with your money to ensure that you get the highest possible return on your investment.

More click-thrus at the least cost = more potential customers for you.


How many times have you said to yourself,
"I wish I knew how many people became customers
because of my advertisement?"

The great thing about pay-per-click campaigns is that now you know this...and so much more!

As part of our pay-per-click campaign management, Trafficdeveloper analyses various aspects of your paid campaign from click-thru rates, to return on investment and conversions.

There is virtually no end to the amount of information we can extract from pay-per-click reports. It gives us insight into your audience, your customers, your competition, your website, your copy and the budget you need to accomplish your goals.

Trafficdeveloper is experienced in handling all aspects of pay-per-click campaign management, and has the expertise to analyse reports and indentify the useful information that helps your website and online marketing strategy get on the right track.